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Blogger Rebecca Cuningham, Business of Writing, Indie Author Bookseller, Review of The Twisted Circle: A Novel by Cheryl Batavia, US eBooks sold in EU subject to European Accessibility Act (EAA), US Printing Industry impacted by Tariffs/Import Taxes

Photo Credit: Poets & Writers Magazine
The creative process is the part of being a writer that I enjoy the most. Nothing beats when a character talks to me while I’m doing household chores. Alas, it’s another story when one’s creation is set free into the world. Getting my novels into the hands of readers is not easy. I’m a service-oriented person. Giving away stuff is much easier for me than selling stuff, even when it’s my own books. But, as I’m doing now, I do what I can to promote them. No pressure.
As depicted in the captioned ad, I also promote my books in the Poets & Writers Magazine. I set aside funds every year for advertising. Though I never recoup the cost through sales, it’s also my way of supporting my favorite poets/writers magazine. Our support has become even more critical with federal cuts in funding for the literary arts.
Judging from the length of time since I last received a royalty check from Lulu Press, my book printer and distributor, sales have been slow. Then again, it’s hard to say since Amazon and other major booksellers take their time in forwarding sales royalties to Lulu. My last “Unpaid Revenue Record” dated June 30, 2025, only covers receipts for sales January to November 2024. No sales since then?
As if slow sales aren’t bad enough for an indie author bookseller, I got an email from Lulu Press on May 29, 2025, about changes in the book market in the European Union (EU). With effect from June 30, 2025, the European Accessibility Act (EAA) mandates that eBooks sold in EU countries must meet WCAG 2 Level AA standards for accessibility. After I browsed Lulu’s guidelines for compliance, the tech side of my brain locked down. I was not up to the task.
“If you do not take any action, [Lulu] EPUB ebook projects will be marked non-accessible when the EAA goes into effect,” the Lulu Team advised. “Declaring your ebook as non-accessible will not limit your ability to sell on the Lulu Bookstore, though EPUB ebooks using Global Distribution may be unavailable in some regions based on your accessibility status.”
Given my negligence, if you live in an EU country, only the paperback editions of my novels will be available. I don’t know if you would have any difficulty in purchasing eBook copies directly from Rosaliene’s Bookstore on Lulu.
As a former international trade professional, I consider this new EAA regulation by the European Union as a non-tariff trade barrier. Such is the nature of trade across foreign borders.
That’s not the only bad news. On July 1, 2025, I received another email from the Lulu Team: This time it’s about a price increase. All those recent tariffs/import taxes on US imports also affect our printing industry. Beginning on August 1, 2025, Lulu will apply a 5 percent increase for all print products. This means that readers will now have to pay more for the paperback editions of my novels.
“In the last few years, we were able to avoid any changes,” the Lulu Team said. “However, during this year’s review, we determined that a price adjustment to all of our print products is necessary.”
Even with this price adjustment, I don’t anticipate an increase in my royalties for paperbacks sold which are already a pittance. For example, in 2024, I received US$0.40 from Amazon USA and US$0.26 from Ingram Print-on-Demand (POD) distributors.
* * * * * *
Happily, not all the news was gloomy. Two more readers and blogging friends brightened my days. On June 16, 2025, American poet Cheryl Batavia, blogger at Gulf Coast Poet, posted her review of my novel The Twisted Circle on her blog and on Amazon.
More Praise for The Twisted Circle: A Novel by Rosaliene Bacchus
The Twisted Circle is a window on a fascinating time and place. It provides timeless insights into human nature and relationships.
Author, Rosaliene Bacchus was a young, idealistic Guyanese nun for seven years during the tumultuous 1970s and early 1980s in Guyana. Her novel, The Twisted Circle, provides vivid insights into the politics and corruption of both the Roman Catholic Church and the Guyanese government of that period. Nuns and priests are portrayed as human beings with human desires, ambitions, and flaws.
You can read Cheryl’s full review at Gulf Coast Poet.
Then on Friday, June 27, 2025, I had the immense delight of meeting face-to-face with writer and blogger Rebecca Cuningham from Madison, Wisconsin. When she first emailed asking if I would be able to meet with her during a proposed visit to El Segundo in Los Angeles County, I thought it was a spam message. What a joy! Since I don’t drive, my son gave me a ride. With little traffic, it was a scenic, thirty-minute trip along the Pacific Coast from our home in West Los Angeles.
Rebecca and I have been blogger friends since 2019. Her review of my novel The Twisted Circle was the first I received from a blogger in our WordPress community. Meeting her face-to-face was like meeting a dear friend. What an added gift to also spend time over lunch with her husband Evan and their teenager Eagle! Check out Rebecca’s account with lively photos of our Los Angeles visit.

Oh this is a lovely photo Rosaliene! How wonderful to meet with a WP friend in real life. I’m sorry you are experiencing these issues – the life of an author is far from glamorous for most, still, what a wonderful way to end the post on an uptick.
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Kate, it was indeed a wonderful first-time real life connection. This experience more than compensated for the bad news 🙂
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I thought the photo was lovely, too
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Thanks very much, Derrick 🙂
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First of all, congratulations on the positive part of your article! Regarding the sales of your books—well, you’re not alone. It’s the same with images, of course, and in other areas as well. For example, I was already selling on fleabay when it was still in its infancy. Advertising and other costs were minimal. Today, these gluttons rake in around 50% of the sales proceeds before taxes, and if you’re not creative with advertising, you still sell very little. At some point, we (at least most of us) thought that with the advancement of technology, our workdays and workflows would be easier. Instead, we have to deal with things that are often beyond our comprehension. Indie musicians are no better off…
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Thanks very much, Friedrich. The guardians of the creative arts industry have enriched themselves at our expense. Happy are those creative artists who have found a way to succeed in such an exploitative marketplace.
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I am smiling right back at you this morning, Rosaliene. Love that photo! 😎
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Thanks very much, Sunnyside. So good to hear from you 🙂
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Certainly a good news/bad news post, Rosaliene. Wonderful that you got to meet a blogger friend face-to-face! As for the marketing/selling aspect of being an author — ugh. Most of us could also write a book about THAT. 😦
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It was an unexpected and happy surprise, Dave 🙂 The marketing/selling aspect is a beast, for sure 😦 I celebrate those writers who are able to break through the barriers to success 🙂
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What a lovely photo and story! Yes, sales as a writer can be painfully slow. Like you, I’m not a huge fan of self-promotion either! 💜
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Thanks very much, Ada. We have to keep on doing what we can to promote our work.
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A beautiful photo Rosaliene and a sign of the times story. The world is a crazy and expensive place right now. But, I took a step and ordered The Twisted Circle on Kobo. I look forward to reading it. Have a wonderful day. Allan
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What great news, Allan! I appreciate your support ❤ I hope you find The Twisted Circle an engrossing and enjoyable read 🙂
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Enjoying it already Rosaliene. Sorry it took so long to buy a copy. 🤗
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I’m so glad to hear that, Allan 😀 No apologies needed.
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Dear Rosaliene, an interesting and revealing post, indeed! Now where have I heard that word (tariffs) before? 😉 Also, what a lovely photo of you with Rebecca; that must have been a special visit. 🤗😊
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Thanks very much, Ashley. That word has become quite obnoxious since the BIG reveal. My visit with Rebecca was special as an indication that we can make real connections with others within our WordPress community. We may not share the same views/beliefs on everything. Authenticity matters.
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It’s always good when a virtual friend becomes a real-life friend.
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That’s for sure, Neil! These connections within our WordPress community of bloggers matter. My connection with you matters 🙂 ❤
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Rosaleine, firstly, congratulations on your books! I had a look at your site, and I feel it would benefit from adding a menu at the top and adding a page “My books” with links to purchase your books. Additionally, at the bottom of each post, under your sign-off, you can add links to your books there too. Your posts are easily found, but your books, not so much!
How to do this? Go to your dashboard view of your site, and you should have a left sidebar of different options you can choose from. To add a page click on “Pages” and the add a page option will come up. To add menus and control their order and which pages are on the menu, click on “Appearance” and it will open up a few choices. “Menus” will be one of the options. This is where you select the content for the menus. When you click on “Customize” it will give an option for the placement of the menus.
I don’t do any marketing for my books, it’s all passive sales through my website. If people like what I write in my posts, some will click on my book links and buy. I used to pay for some marketing, but never saw a related uptick in sales, so I just allow my website to speak to people.
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Tamara, thanks for sharing your own experience with marketing your books.
I assume that you’re referring to my WordPress blog “Three Worlds One Vision” when you refer to my “site.” Because my Author Website is hosted on Turbify, formerly Yahoo Website Builder, I set up my blog as a separate platform with links to my Author Website and books on my WordPress “About” page. Based on your recommendations, I’ll work at adding a page “My Books.”
As you do, I could also add links to my books at the end of each blogpost. I haven’t done so because I consider this too much self-promotion. Go figure!
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I understand your hesitation about self promotion. I was leery of it, but when I noticed that other authors were doing so, I figured I should probably do so too. Yes, adding a page to your WordPress site would be helpful to allow readers to discover your books much more easily. It certainly wouldn’t hurt!
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Thanks for sharing this, Tamara. I’ll start adding my novels with links to the relevant page on my Author Website.
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I read it’s a question of easy visibility to make the possibilities of a book purchase go up, but it also places you in a more favorable light of being an author yourself.
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Rosaliene, thanks for sharing your good and not so good news with your experience. It seems like since the Indie industry has been doing better than the traditional industry, there are so many challenges being thrown at us now from various angles of the publishing companies. 😣
I too found that advertising on many other forums and media channels does not prove very lucrative when trying to market. Still, when I found that certain services you pay for literally promise better ROI, you might as well market yourself. Yet such challenges do not deter our love for writing and sharing. ✍🏼✍🏼✍🏼 Continue with your passion and so happy to hear how you connected personally with Rebecca! 🤗💖😊
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Kym, you’re spot on when you say that the business challenges we face don’t deter our love for our writing craft. Besides, nothing beats the connection with other writers and our readers 🙂 ❤
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There you go Rosaliene! It is imperative that we keep a focused mindset when we pursue our passions. It’s amazing how many of us who do not have a personal literary agent, learn a lot about the process of Indie publishing. Still, we continue to press onward and serve our purpose through our writing. ✍🏼💖😍
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Kym, our writing becomes even more important in this alternative reality we now live in ❤
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Oh gosh Rosaliene, don’t you know it? It’s therapy to help us retain our sanity sis. 🤗🙏🏼😊💖🥰
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It sure is!!!
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Hi Rosaliene, Thanks for sharing your trials and tribulations along with the joy! It has gotten quite challenging in the publishing world which is so frustrating..Here’s to more Joy and less stress. All the best always!!! ❤️
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Cindy, I give thanks for the joyful moments. I’m with you for more joy and less stress. All the best to you, too 🙂 ❤
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Thanks, friend! It was so great to see you. Glad you answered my “spam.” 🤣
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I’m glad I did, too, Rebecca 😀 Apart from the companies I deal with, few individuals use my business email address available on my Author Website. I’ve become wary of such emails as I’ve had some unwelcome propositions from a few male bloggers for meetups. I’ve since blocked them as spammers.
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The writing world like everything else sure is complicated. If only all you had to do was write! I understand your dislike of marketing but I guess it’s a necessary evil. You have some great friends on here. I love the photo.
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Mara, when I first ventured into the writing world, I had no idea of how complicated it would be. Mastering the art of creative writing has its own challenges. Marketing and sales can’t be avoided; a necessary evil as you say. That readers, however few, are buying my novels is cause for celebration 🙂
Know that you’re numbered among my great blogger friends ❤ Glad you love the photo 😀
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Awwwww. Thanks, Rosaliene! I sure do enjoy your blog and the thoughtful discussions it inspires. Having so much support from fellow writers must make it easier and funner too. And, of course sales don’t hurt either! 🙂
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So true, Mara! I’m glad to know that you enjoy my blog posts and discussions 🙂
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Wonderful! Keep plugging away, Rosaliene. As a reader of The Twisted Circle, I can say it was a worthy read.
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Thanks very much, Dr. Stein, for your words of encouragement. No matter the difficulty, I continue plugging away. I appreciate your continued support over the years ❤
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I know the frustration, Rosaliene. My first book was published in 2000 when books were printed from copper plates and only in paperback and hardcover. I did well with that book, Mentoring Heroes, through sales and presentations and classes at universities.
Today, we compete with millions of other books and voices shouting online. The greatest challenge is getting our books noticed by the right audience, and then finding people who actually will pay for and read our book after seeing all that is similar in the market.
The best avenue for sales for me was always through presentations. When I spoke across the country on caregiving for people with Alzheimer’s disease. most of the locations purchased books in advance and gave them to audience members. It was a fabulous deal for me selling thousands of books a year and getting paid to speak along with all travel expenses.
The schedule was exhausting, and ‘m no longer physically able to do it, so today, my 12 books see minimal traction from simply exposure on my blog. Still, we write and promote through passion for our topic. Hang in there, my friend.
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Mary, thanks for sharing your years of experience with selling books. From what I’ve learned from other authors in my former writers’ group, presentations are truly the best way of selling books, especially non-fiction books. I know an author of children’s books who does well selling her books at book readings in schools. The pandemic lockdown changed everything for me.
As you rightly note, our passion for writing and the issues that drive us keeps us moving forward.
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The story is the same for everyone. I don’t even look at book sales and accept the royalties as they come. I received notice from Lulu about printing cost increases long before the tariffs occurred. I received the same notices from IngramSpark, D2D, and KDP. IngramSpark is the leader when it comes to wide distribution. Amazon is forcing authors to raise the prices on their paperbacks. I like Lulu and think they do a great printing job, but a lot of people only buy from Amazon.
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Thanks for sharing your own experience as an indie author, Dawn. I also think that Lulu does a great printing job. I order my books for hand sales whenever the opportunity arises. Lots of people I know prefer to buy from Amazon because of the free and rapid delivery. I can’t offer that as a bookseller on Lulu.
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My daughter illustrated a book on Lulu years ago and only received one check. I’ve published three books and have made very little on them. It’s definitely not a get-rich quick scheme by any means. But, like you, I do it for the joy of creation.
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Thanks for sharing your own experience, Ilsa. We’re definitely not all fortunate to get the Oprah bump 😀
The first in your series of a young adult romance thriller, soon to be released, may bring the attention your work deserves. All the best in the final stages!
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Thank you, Rosaliene. 🙂
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🙂 ❤
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There you go, Rosaliene! Maintaining a focused mindset is crucial when pursuing your passions. I really appreciate this one.
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Thanks very much, Ravindra.
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You are such a passionate story-teller Rosaliene, I bet I already know a lot about you even though we haven’t met like Rebecca! It’s not even surprising you have admirers out there, you are a brilliant writer and inspiring in many ways.
As for your photo with Rebecca, add a photo frame as it’s exquisite!
Sorry about the latest woes you’ve come across, where there’s a will there’s a way!
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Zet Ar, thanks so much for your kind remarks ❤ The amazing thing about our WordPress community of bloggers is that we get to know each other well through the stories we share about ourselves. We discover our commonalities. We share our joy and pain. Differences lose importance.
I'm so glad you like the photo 🙂 I'm terribly self-conscious when it comes to having my photo taken.
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Warms my heart to see you two together, smiling. Thank you for sharing a detailed account of your book experience. Certainly not an easy road though I applaud you for persevering and planning and for your well-deserved reviews.
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Thanks very much, Michele. As you well know, it’s not enough to publish our work. We also have to get our stories into the hands of potential readers.
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🙌🏻
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I could easily relate to the tech side of the brain locking down and the pittance received from book sales. Promoting books takes a crazy amount of work, and I am rarely up to that task anymore. I’m very happy you’re getting support from the WP community and got to connect in person. You and Rebecca look genuinely happy showing a special kind of richness. Having a character talk to you while you do household chores is pretty special, too.
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JoAnna, thanks for sharing your own experience with book promotion and sales. Our WP community, of which you’re an important part, has kept me connected with other readers and writers. I give thanks for that 🙂 ❤
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❤
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